Direct Mail Promotion

The objectives to be achieved through direct marketing campaigns are the launching a product or service, finding information about customers, generating sales, winning new customers, their loyalty, growth and distribution, etc. reasons. Direct marketing-intensive database provide a useful target public companies.

The instruments used for direct marketing are direct mail promotion and the niche site that are specific to the countries of the campaign. The adoption of the first choice allows a certain segment orientation, as it was the choice for customers to receive this information, email can be built exactly the audience profile, the response is obtained very quickly (on average 3 days), the response rate is higher than for direct mail promotion campaigns and cost of such campaigns is very low.

In many countries, direct mail promotion represents a large amount of the total volume of postal items, so there are special rates lower for these items. In order to fall within this category of items, advertising companies and their formats sort the materials sent in some ways defined by postal companies that reduce their handling time, thereby decreasing costs.

Direct marketing mail or by post is a promotion technique in which the advertisement is sent to the producer to the consumer by mail or by courier (directly into the hands of the recipient).

Where appropriate, this type of direct marketing has three main objectives: to inform the consumer, to convince consumers to buy, to inform and persuade him to buy at the same time.

Here we can talk about marketing through catalogs, which are printed or recorded on video tape or CD-ROM and sent by mail for free or fee. The database management involves the implementation, upgrade and management the compilation / set of information about the existing or potential customers of a company.

These databases are done either in the following promotions, which require participants certain personal data (name, address, age, etc.) or from public sources (Registry of Commerce, Ministry of Finance), publications profile (Yellow Pages, Workbook) or free exchange.

Direct mail promotion is a segment of direct marketing that is very used in the developed world. Direct response refers to the technique of convincing consumers to respond to a request either by phone or by postcard or by the presence of a specific place and time.

E-mail marketing is a means of promoting emerged recently that takes place, obviously, by email, addressing the customer that is selected from a database of emails.